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Bio-based Insulation Materials

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"Better for the environment"

"People have a limited budget. Budget considerations are rather short-term. In the long term, the insulation might outweigh the costs, but you do not feel that when you have to pay the money."

"No toxins (healthier)"

"Gain greater market value in terms of investment-oriented thinking"

"Not always good for fire safety"

"Maybe (they) will rot after a certain period of time?"

"Quality product"

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"We have to provide guarantees about the quality and performance of bio-based materials."

"People are not familiar enough with bio-based materials."

"Construction is a world of repetition, little innovation is built in."

"Project developers and contractors always compare with traditional measures whilst trying to maximize profit - price is important."

"The contractor will never ask, do you want something bio-based?"

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The best four are:

• Bio-based insulation materials contribute to a pleasant and healthy indoor climate;
• Bio-based insulation materials could replace traditional materials without loss of performance;
• Bio-based insulation materials contribute to climate protection in three ways: by storing CO2, by saving energy in the production and by reducing CO2 emissions through thermal insulation during the lifetime of buildings;
• In a price comparison additional benefits such as building physics, health and sustainability should be taken into account.
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They need to be reassured that bio-based products work as well as conventional ones, and that they will last and are resistant in the event of a fire. They also need to know whether and where they can actually get bio-based materials, while not expecting any excessive delays, if they want to use them.

Consumers had more practical concerns than the experts expected. They ranked issues such as quality and durability above sustainability and the effect on the indoor environment as their top priorities.
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Produced for BioCannDo Project, in collaboration with:

iCons
FNR - Fachagentur Nachwachsende Rohstoffe e.V.
BTG - Biomass Technology Group BV

The workshop and focus group have been facilitated by Prospex.

Visit the AllThings.Bio infohub and BioCannDo Insights page:
www.allthings.bio

BioCannDo has received funding from the Bio Based Industries Joint Undertaking under the European Union's Horizon 2020 research and innovation programme under grant agreement N° 720732.
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