Key messages on bio-based insulation materialsThe BioCannDo project drafted 16 key messages to inform consumers on bio-based insulation materials, and presented these to industry experts. They were asked to indicate which messages they felt were the most important and relevant.
• Bio-based insulation materials contribute to a pleasant and healthy indoor climate;
• Bio-based insulation materials could replace traditional materials without loss of performance;
• Bio-based insulation materials contribute to climate protection in three ways: by storing CO2, by saving energy in the production and by reducing CO2 emissions through thermal insulation during the lifetime of buildings;
• In a price comparison additional benefits such as building physics, health and sustainability should be taken into account.
Consumers: It’s not always about the priceConsumers are clearly influenced by the price of insulation materials, but they also have other concerns.
Consumers had more practical concerns than the experts expected. They ranked issues such as quality and durability above sustainability and the effect on the indoor environment as their top priorities.
FNR - Fachagentur Nachwachsende Rohstoffe e.V.
BTG - Biomass Technology Group BV
The workshop and focus group have been facilitated by Prospex.
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BioCannDo has received funding from the Bio Based Industries Joint Undertaking under the European Union's Horizon 2020 research and innovation programme under grant agreement N° 720732.